El Buen Fin 2026, Mexico's biggest shopping campaign, will run from Friday, November 13, to Tuesday, November 17: five days of discounts in physical and online stores across the country. The big change is the calendar: in previous years the campaign ran from Thursday to Monday, and this time it starts on a Friday and ends on a Tuesday, according to El Imparcial. Monday, November 16, a mandatory day off for the Mexican Revolution, falls in the middle.
Besides the deals, the Tax Administration Service (SAT) will repeat its draw for card payers: this time it gives away 500 million pesos in more than 300,000 prizes, according to El Informador and the official SAT microsite. Here are the dates, the draw rules and a guide to avoid inflated discounts.
El Buen Fin 2026 dates
| Date | What happens |
|---|---|
| Until November 12 | Last day for micro and small businesses to register at elbuenfin.org |
| Friday, November 13, 00:00 | El Buen Fin 2026 begins |
| Monday, November 16 | Mandatory day off (Revolution anniversary); the campaign continues |
| Tuesday, November 17, 23:59 | El Buen Fin ends |
| November 27 | You can check whether a purchase or business is in the draw |
| December | SAT draw at Avenida Hidalgo 77, Colonia Guerrero, Mexico City |
Sources: El Informador, El Imparcial and SAT. Store hours may vary: some open online deals at midnight on the first day. The full calendar of days off is in Mexico's holidays.
How the El Buen Fin 2026 SAT draw works
| Consumers | Micro and small businesses | |
|---|---|---|
| Prize pool | 400 million pesos, according to El Informador | 100 million pesos |
| Top prize | Up to 250,000 pesos | Up to 260,000 pesos |
| Other prizes | 321,260 prizes of 500 to 20,000 pesos | 4,987 prizes of 20,000 pesos |
| Registration | Not needed: entry is automatic | Required at elbuenfin.org by November 12 |
| Purchase or sale requirement | Pay with a credit or debit card from a participating bank, 250 pesos or more, at a registered business, November 13-17 | Receive at least one sale of 250 pesos or more by electronic payment on those days and have an active Tax Mailbox |
| How to check | With your card number, from November 27 | With your RFC tax ID, from November 27 |
Sources: El Informador and SAT. The split of the pool between consumers and businesses (400 and 100 million) appears in press reports and could not be confirmed in a SAT document. If you win, the prize is deposited on the card used for the purchase.
How much is sold during El Buen Fin
| Edition | Sales | Source |
|---|---|---|
| 2011 (first) | November 18-21, with discounts of up to 70% | El Imparcial |
| 2024 | 172.9 billion pesos | Ministry of Economy, cited by El CEO |
| 2025 | Over 200 billion pesos (Concanaco-Servytur estimate) | Récord |
| 2026 | No official target published as of October 27 | — |
Sources: El Imparcial, El CEO and Récord. The 2025 figure is a retail-industry estimate, not audited data. The campaign was created in 2011 by the Business Coordinating Council, inspired by Black Friday in the United States; Chile's equivalent is Chilean Black Friday.
How to tell whether a deal is real
- Write down prices now. Screenshot the price of what you plan to buy in late October and compare it with November 13. A discount on a price raised the week before is not a discount.
- Compare stores. The same product may be cheaper without a "deal" elsewhere.
- Careful with interest-free installments. They only pay off if they do not change the cash price and the payments fit your 2027 budget.
- Check shipping costs and return policies before paying online.
- Keep your receipts. You will need them to complain and to check the SAT draw.
- If something goes wrong, complain to [Profeco](https://www.gob.mx/profeco), the consumer agency that monitors promotions during the campaign.
El Buen Fin coincides with year-end bonus payments at many companies, so plan your spending: check how much aguinaldo you are owed before committing to installments.
What changes this year
| Aspect | Previous editions | El Buen Fin 2026 |
|---|---|---|
| Days | Thursday to Monday | Friday to Tuesday |
| Length | Five days (15th edition) | Five days |
| Holiday within the campaign | Revolution Monday | Monday, November 16 |
| SAT draw | For cardholders and businesses | 500 million pesos in over 300,000 prizes |
Source: El Imparcial and El Informador. The Friday-to-Tuesday switch puts the whole long weekend inside the campaign: Saturday 14, Sunday 15 and the Monday 16 holiday. For retailers that means three straight days with more people off work; for shoppers, more time to compare before paying.
A practical tip for the draw: each card purchase is one entry, so splitting a big purchase brings no advantage if any part falls below 250 pesos. Cash or bank-transfer purchases do not enter the draw, although they may still get the store's discount.
Frequently asked questions
When is El Buen Fin 2026?
From Friday, November 13, to Tuesday, November 17, 2026: five days of deals.
How many days does El Buen Fin 2026 last?
Five days, from 00:00 on Friday 13 to 23:59 on Tuesday, November 17.
How do I enter the El Buen Fin draw?
Pay with a participating bank's credit or debit card for a purchase of at least 250 pesos at a registered business between November 13 and 17. No registration is needed.
When is the SAT draw?
In December 2026. From November 27 you can check whether your purchase is entered using your card number.
Until when can a business register?
Until November 12, 2026, at elbuenfin.org.
