An advertising professional in Chile earns between CLP 1.0 million and CLP 1.7 million gross a month in the fourth year after graduating, depending on the institution, according to the Employment and Income Search Tool of Mi Futuro, run by the Undersecretariat of Higher Education. The top bracket, CLP 1.6 million to CLP 1.7 million, belongs to graduates of U. del Desarrollo.
The tool lists 13 Advertising programs, 7 of which report income, with an average lower bound of CLP 1.23 million. On average, 69.3% of graduates earn above the minimum wage in their first year and 78.5% in their second. This guide explains how much an advertising professional earns in Chile by institution, how long it takes to find work and how the field compares with similar degrees.
How much an advertising professional earns in Chile by university
| Gross income bracket in year 4 | Institutions | Count |
|---|---|---|
| CLP 1.6 to 1.7 million | U. del Desarrollo | 1 |
| CLP 1.4 to 1.5 million | U. Diego Portales | 1 |
| CLP 1.2 to 1.3 million | U. de Santiago de Chile, U. Central de Chile, U. Andrés Bello | 3 |
| CLP 1.0 to 1.1 million | IP AIEP, IP Duoc UC | 2 |
| No data | PUC, U. de los Andes, U. de Artes, Ciencias y Comunicación (Uniacc), U. Autónoma de Chile, U. Finis Terrae, IP Santo Tomás | 6 |
Source: Mi Futuro, Advertising (13 programs, 7 with income data), accessed November 14, 2026. According to the search tool's methodology, income is the average gross monthly pay of 2018, 2019 and 2020 graduates in their fourth year after graduating, calculated with data from the Internal Revenue Service (SII) and expressed in September 2025 pesos. The employment rate is the share of graduates earning at least the minimum wage in their first or second year. Programs with few cases show "no information" (s/i). The highest bracket the tool publishes runs from CLP 2.5 to 3 million.
Of the 13 Advertising programs in the tool, 7 report income. Universidad del Desarrollo has the top bracket, CLP 1.6 to 1.7 million, followed by Universidad Diego Portales (CLP 1.4 to 1.5 million). Universidad Andrés Bello, Universidad Central and Universidad de Santiago are in the CLP 1.2 to 1.3 million bracket, and the AIEP and Duoc UC institutes in the CLP 1 to 1.1 million bracket.
Pontificia Universidad Católica, Universidad de los Andes, Universidad Finis Terrae, Universidad Autónoma, Uniacc and IP Santo Tomás do not report income, generally because they have few graduates in the cohorts the tool measures.
In the table below you can search for your institution and sort by income or employment rate:
| Universidad del Desarrollo | 1.6 | 73.8% | 82.6% |
| Universidad Diego Portales | 1.4 | 77.6% | 85.7% |
| Universidad de Santiago de Chile | 1.2 | 70.4% | 81.9% |
| Universidad Central de Chile | 1.2 | 67.4% | 72.9% |
| Universidad Andrés Bello | 1.2 | 58.9% | 74.8% |
| IP AIEP | 1.0 | 69.1% | 80.3% |
| IP Duoc UC | 1.0 | 55.7% | 65.8% |
| Pontificia Universidad Católica de Chile | No data | 81.7% | No data |
| Universidad de los Andes | No data | 77.1% | No data |
| Universidad de Artes, Ciencias y Comunicación (Uniacc) | No data | 72.2% | No data |
| Universidad Autónoma de Chile | No data | 71.9% | 77.8% |
| Universidad Finis Terrae | No data | 70.7% | 84.6% |
| IP Santo Tomás | No data | 55.0% | No data |
What an advertising professional does and how digital marketing changed the job
An advertising professional creates and manages campaigns for brands: defines the message, writes copy, designs pieces, plans which media and platforms to appear in and measures results. They work at creative and media agencies, in company marketing departments, at production companies and, increasingly, as freelancers for several brands.
The career was transformed by digital marketing: much of the work today is managing social media, search and video platform ads, content with creators and influencers, and data-driven campaigns. Several institutes already teach digital marketing technician programs, but the tool does not report income for them.
Mi Futuro only covers people with an Advertising degree, about nine to ten semesters in practice at universities. It does not include those who reach agencies from design, journalism or business administration, who are many. According to the tool, the average lower bound in year 4 is CLP 1.23 million.
Employment of advertising professionals in Chile
View the data as a table
| Average lower bound of the year-4 income bracket | CLP 1.23 M |
| Employment rate in year 1 | 69.3% |
| Employment rate in year 2 | 78.5% |
| Average actual duration | 9.5 semesters |
| Indicator (Advertising) | Range across institutions | Simple average |
|---|---|---|
| Employment rate in year 1 | 55,0% (IP Santo Tomás) – 81,7% (PUC) | 69.3% |
| Employment rate in year 2 | 65,8% (IP Duoc UC) – 85,7% (U. Diego Portales) | 78.5% |
| Actual length of the degree | 9,0 – 10,4 | 9.5 semesters |
| First-year retention | 80,0% (IP Santo Tomás) – 95,9% (U. Central de Chile) | 89.5% |
Source: Mi Futuro, simple averages calculated by Vivarae News. First-year employment ranges from 55.0% at IP Santo Tomás to 81.7% at Pontificia Universidad Católica, and in year 2 it exceeds 80% at Universidad Diego Portales, Finis Terrae, Universidad del Desarrollo, Universidad de Santiago and IP AIEP. The relationship between income and employment by institution is shown in this chart:
View the data as a table
| Employment rate in year 1 | Lower bound of year-4 income bracket (CLP millions) | |
|---|---|---|
| Universidad del Desarrollo | 73.80% | 1.60 |
| Universidad Diego Portales | 77.60% | 1.40 |
| Universidad de Santiago de Chile | 70.40% | 1.20 |
| Universidad Central de Chile | 67.40% | 1.20 |
| Universidad Andrés Bello | 58.90% | 1.20 |
| IP AIEP | 69.10% | 1.00 |
| IP Duoc UC | 55.70% | 1.00 |
Advertising pay versus journalism and other communications careers
| Degree | Average lower bound of year-4 income bracket | Average employment rate in year 1 | Programs with income data |
|---|---|---|---|
| Business Administration | CLP 1.74 million | 76.0% | 36 |
| Journalism | CLP 1.30 million | 65.4% | 15 |
| Advertising | CLP 1.23 million | 69.3% | 7 |
| Audiovisual Communication | CLP 1.10 million | 47.0% | 4 |
| Public Relations | CLP 1.07 million | 57.5% | 3 |
Source: Mi Futuro, accessed November 14, 2026; simple averages calculated by Vivarae News. Advertising pays somewhat less than journalism and considerably less than business administration, the degree it competes with for marketing jobs at companies. To compare, see how much a journalist earns, how much a graphic designer earns and how much a business administration graduate earns.
How much an advertising professional earns in Chile: from gross to net pay
For an advertising professional with gross pay equal to the degree's average lower bound, CLP 1.23 million, the legal deductions are the pension fund (AFP) contribution (10% plus the fee), health (7% in Fonasa or the isapre plan), unemployment insurance (0.6% on an open-ended contract) and income tax. With a fee of about 1.5%, contributions add up to roughly 19.1%, leaving about CLP 0.99 million before income tax, which depends on the income bracket (our own approximate calculation). For reference, the minimum wage in Chile has been CLP 553,553 since May 2026.
Frequently asked questions
How much does an advertising professional earn right after graduating in Chile?
There is no official first-year income figure. Mi Futuro reports income in the fourth year: between CLP 1.0 million and CLP 1.7 million gross depending on the institution, with an average lower bound of CLP 1.23 million.
Where should you study Advertising to earn more?
According to Mi Futuro, graduates of U. del Desarrollo are in the top bracket in year 4, CLP 1.6 million to CLP 1.7 million.
Is it easy to find work as an advertising professional?
On average, 69.3% of graduates earn above the minimum wage in their first year and 78.5% in their second, according to Mi Futuro.
How much does a digital marketing advertising professional earn?
Mi Futuro does not break out digital marketing: it measures Advertising graduates in general. The digital marketing technician programs in the tool do not report income.
Where should you study advertising to earn more?
According to Mi Futuro, Universidad del Desarrollo has the top bracket in year 4, CLP 1.6 to 1.7 million, followed by Universidad Diego Portales, CLP 1.4 to 1.5 million.
